Citadel Theatre is a leading professional regional theatre in Edmonton, presenting diverse live performances, classic and contemporary plays year round.
569% increase in CTR
DataDrivenMarketing
DV360
PerformanceMedia
The Citadel Theatre wanted to improve the efficiency of its paid media campaigns across Google and Meta. While campaigns were active, rising acquisition costs were limiting scalability and overall performance.
The objective for this phase was clear: reduce costs and improve conversion efficiency, while continuing to drive meaningful volume through paid channels.
Our role focused exclusively on paid media execution and optimization, working with creatives provided by The Citadel Theatre team.
We took a performance-first approach centered on:
By focusing purely on media efficiency and execution, we aimed to extract maximum value from existing creatives and budgets.
The optimizations delivered a clear and sustained improvement in performance across platforms.
This project demonstrated how strong paid media fundamentals targeting, structure, and optimization can significantly improve results even without changes to creative.
For The Citadel Theatre, smarter execution turned paid media into a far more efficient growth engine.
