Precise targeting and real-time optimization drove high-quality installs, while data on post-install behavior unlocked stronger, more scalable app performance.
Homex was investing steadily in digital marketing but struggling to generate enough qualified inquiries at a sustainable cost.
Conversion volume was limited, costs were high, and the website experience was not fully optimized for performance — particularly on mobile.
The challenge was to increase inquiries, reduce cost per result, and improve overall conversion efficiency, without increasing daily budgets.
We approached Homex’s growth challenge holistically, optimizing not just media but the entire user journey.
Our scope included:
By aligning website experience, creative strategy, and paid media execution, we built a system designed to convert traffic more efficiently at every touchpoint.
The impact was significant across both volume and efficiency metrics.
By combining website optimization, localized creative execution, SEO, and paid media, we helped Homex turn the same — and even lower — spend into dramatically better outcomes.
The project proved that sustainable growth comes from treating performance as an ecosystem, not a single channel.
