Our team brings together decades of performance marketing leadership shaped by work across agencies, platforms, and global campaigns. We are now at the forefront of AI and marketing automation, delivering unparalleled efficiency and insight.
Together, we've helped drive results for some of the most ambitious brands across industries, markets, and media.
Over $100M in media experience across 100+ brands. Our insights are informed by our experiences, and our future-forward approach is powered by our deep expertise in artificial intelligence and workflow automation.
CEO
CEO
As CEO of Shadow Shift Solutions, Faiz Kazi brings over 13 years of unparalleled digital media and growth experience, having directly managed multi-million dollar investments in digital media. A visionary leader, Faiz champions a holistic, growth-partner approach, moving beyond traditional paid media to offer comprehensive digital business growth consulting. His philosophy, honed by strategic problem-solving and a commitment to client service excellence, inspires a team dedicated to sustainable client success. Faiz envisions Shadow Shift Solutions as a global growth lab and strategic partner for impactful digital transformation.
Faiz's approach is rooted in a career defined by innovation and adjacent problem-solving. He has a track record of creating new revenue streams for agencies and optimizing digital yields. As a self-taught digital marketer, his instincts are honed by a potent mix of experience and curiosity. This unique background allows him to see solutions others miss, ensuring Shadow Shift Solutions delivers not just campaigns, but sustainable, strategic growth for every client.
BI ARCHITECT
BI ARCHITECT
Saif Ali Khan is a BI Architect who’s always been drawn to solving messy problems with clean, clear insights. After completing his Master’s in Data Science in Berlin, he’s worked with brands like Cook Unity, Transavia, and Uno Bravo helping them make smarter decisions by unlocking the stories hidden in their data. With roots in public speaking and MUNs, he’s just as comfortable breaking down strategy in a meeting as he is building data pipelines behind the scenes.
Saif specializes in AI powered analytics, churn prediction, marketing mix modeling (MMM), and automating data workflows at scale. From managing thousands of TikTok ad accounts to modeling marketing impact with adstock, he turns chaos into clarity. He’s fluent in tools like Python, SQL, TensorFlow, Looker, Snowflake, and Google Cloud, including BigQuery, Cloud Functions, and Storage and knows how to stitch them together into fast, reliable systems that drive real business growth.
GROWTH STRATEGIST
GROWTH STRATEGIST
Saqib Hashim leads with strategy, scales with data, and builds growth engines designed for long-term business impact. With a Bachelor’s degree in Computer Science and professional certifications from Meta and Google, he combines technical depth with strategic acumen. Saqib brings a systems-level mindset to growth marketing—aligning data, experimentation, and market insight to drive meaningful, measurable outcomes. His approach is both analytical and adaptive, rooted in a deep understanding of performance dynamics and business scalability.
His work spans the Middle East and South Asia, leading market strategies for brands like Samsung, Midea, LG, Gallery Design, Raffles Design Institute, Bank Islami, Waterverse, The Mothercare, and a global skincare brand. He approaches every growth challenge with a clear strategic lens, combining hypothesis-driven planning, agile experimentation, and a relentless commitment to sustainable scale.
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